Create winning explainer video, Explainer videos have become one of the most effective tools for businesses to communicate their message, showcase their products, and engage their audience. Whether you’re a startup or an established brand, a well-crafted explainer video can simplify complex ideas, boost conversions, and leave a lasting impression on your viewers.
In this comprehensive guide, we’ll walk you through the step-by-step process of create winning explainer video that resonates with your audience and drives results. Let’s dive in!
What is an Explainer Video?
An explainer video is a short, engaging video that explains your product, service, or concept in a clear and concise manner. Typically lasting between 60 to 90 seconds, these videos are designed to capture attention, convey your message, and encourage viewers to take action.
Why Explainer Videos Work:
- Simplify Complex Ideas: Break down complicated topics into easy-to-understand visuals.
- Boost Engagement: Videos are more engaging than text or static images.
- Increase Conversions: Explainer videos can improve conversion rates by up to 20%.
Step 1: Define Your Goal and Audience
Create winning explainer video, Before you start creating your explainer video, it’s crucial to define your goal and target audience. Ask yourself:
- What is the purpose of this video? (e.g., explain a product, generate leads, increase brand awareness)
- Who is my target audience? (e.g., age, gender, interests, pain points)
Tips for Success:
- Create a buyer persona to better understand your audience.
- Align your video’s goal with your overall marketing strategy.
Step 2: Write a Compelling Script
The script is the backbone of your explainer video. A well-written script ensures your message is clear, concise, and engaging.
Key Elements of a Great Script:
- Hook: Grab attention in the first 3 seconds.
- Problem: Highlight the pain point your audience faces.
- Solution: Introduce your product or service as the solution.
- Benefits: Explain how your offering solves the problem.
- Call-to-Action (CTA): Encourage viewers to take the next step (e.g., visit your website, sign up, contact you).
Tips for Success:
- Keep your script short and to the point (aim for 150-200 words).
- Use simple, conversational language.
- Include a strong CTA at the end.
Step 3: Choose the Right Style and Format
The style and format of your explainer video should align with your brand identity and resonate with your audience. Here are some popular options:
1. Animated Explainer Videos
- Best for: Startups, tech companies, and brands with abstract concepts.
- Benefits: Highly customizable, visually appealing, and cost-effective.
2. Live-Action Explainer Videos
- Best for: Brands that want to showcase real people, products, or environments.
- Benefits: Authentic and relatable.
3. Whiteboard Explainer Videos
- Best for: Educational content or step-by-step explanations.
- Benefits: Simple, engaging, and easy to follow.
Tips for Success:
- Choose a style that matches your brand’s personality.
- Consider your budget and timeline when selecting a format.
Step 4: Create a Storyboard
A storyboard is a visual representation of your script, outlining each scene and transition. It serves as a blueprint for your video and ensures everyone involved is on the same page.
How to Create a Storyboard:
- Break your script into key scenes.
- Sketch or describe each scene, including visuals, text, and animations.
- Add notes for voiceover, music, and sound effects.
Tips for Success:
- Keep your storyboard simple and easy to understand.
- Use tools like Canva or Storyboard That to create digital storyboards.
Step 5: Record a Professional Voiceover
Create winning explainer video, The voiceover is the narrator of your explainer video, guiding viewers through the story. A professional voiceover can make your video more polished and credible.
Tips for Success:
- Hire a professional voiceover artist or use platforms like Voices.com.
- Ensure the tone and pace match your brand’s personality.
- Record in a quiet, echo-free environment for high-quality audio.
Step 6: Design Visuals and Animations
The visuals and animations bring your storyboard to life. Whether you’re creating an animated or live-action video, high-quality visuals are essential for capturing attention.
Tips for Success:
- Use brand colors, fonts, and logos to maintain consistency.
- Keep animations smooth and purposeful—avoid overloading the screen.
- Use tools like Adobe After Effects or Vyond for professional animations.
Step 7: Add Music and Sound Effects
Music and sound effects enhance the emotional impact of your explainer video. The right soundtrack can set the tone, evoke emotions, and keep viewers engaged.
Tips for Success:
- Choose royalty-free music from platforms like Epidemic Sound or Artlist.
- Match the music to the mood of your video (e.g., upbeat, serious, inspirational).
- Use sound effects sparingly to avoid overwhelming the viewer.
Step 8: Edit and Polish Your Video
Editing is where everything comes together. This step involves trimming clips, syncing audio and visuals, and adding final touches.
Tips for Success:
- Use editing software like Adobe Premiere Pro or Final Cut Pro.
- Ensure smooth transitions between scenes.
- Add captions or subtitles for accessibility and better engagement.
Step 9: Optimize for SEO and Distribution
Create winning explainer video, Once your explainer video is ready, it’s time to share it with the world. Optimizing your video for SEO and choosing the right distribution channels can maximize its reach and impact.
Tips for Success:
- Upload your video to YouTube and optimize the title, description, and tags with relevant keywords.
- Embed the video on your website or landing page to boost conversions.
- Share it on social media platforms like LinkedIn, Facebook, and Instagram.
For more tips on video SEO, check out this guide by HubSpot.
Step 10: Measure and Analyze Performance
The final step is to track your video’s performance and analyze the results. This will help you understand what worked, what didn’t, and how you can improve future videos.
Key Metrics to Track:
- View Count: How many people watched your video?
- Engagement Rate: How long did viewers watch, and did they interact (e.g., likes, comments)?
- Conversion Rate: Did the video drive the desired action (e.g., sign-ups, purchases)?
Tips for Success:
- Use analytics tools like Google Analytics or YouTube Studio.
- Gather feedback from your audience to refine your approach.
For more insights on measuring video performance, visit Sprout Social’s guide.
Conclusion
Create winning explainer video doesn’t have to be complicated. By following this step-by-step guide, you can produce a high-quality video that captures attention, communicates your message, and drives results for your business.
Remember, the key to success lies in planning, creativity, and execution. Take the time to understand your audience, craft a compelling script, and polish your visuals. With the right approach, your explainer video can become a powerful tool in your marketing arsenal.
Read More: Best Video Editing Tools for Small Businesses: Free and Paid Options in 2025
FAQs
1. How long should an explainer video be?
The ideal length is 60 to 90 seconds. Keep it short and focused to maintain viewer interest.
2. What’s the best platform for hosting explainer videos?
YouTube is the most popular platform, but you can also host videos on your website or share them on social media.
3. Can I create an explainer video on a budget?
Yes! Tools like Canva, Animaker, and InVideo offer affordable options for creating professional-looking videos.
